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The Laughlin Brothers submitted a proposal which was accepted by the Council and a two kiln plant was built on the banks of the Ohio River in 1873. The Laughlin Brothers quickly gained a reputation for quality and, in 1876, their white granite ware won an award at the United States Centennial Exposition in Philadelphia. Within two years, a second plant was built in the East End of East Liverpool, expanding further to three East End plants by 1903.

The plant was built on land purchased from Benjamin Harker for 0. By 1877, Shakespeare, the younger brother, was ready to move on to pursue other interests. Key customers contributing to the company's rapid growth included the F. Woolworth Company, the country's fastest growing variety (5 & 10 cent) store chain, and the American Cereal Company of Chicago, who was packing oatmeal bowls in Mother's Oats boxes as fast as Homer Laughlin could produce them.

Rhead's most famous accomplishment, however, was Fiesta. Aaron would serve as president for the next forty-eight years.

Marcus Aaron retired as president of the company in 1940 and was succeeded by his son, Marcus Lester Aaron. With Fiesta leading the way, The Homer Laughlin China Company continued to flourish until the onset of World War II.

The business continued as an individual enterprise, Homer Laughlin China Works. The partners saw the need for further expansion, but there was no more room at the East End location.

The business continued to prosper through the 1880's and became one of the better known manufacturers of ceramic dinnerware and toilet ware in the United States. Laughlin was able to spend time traveling with his wife. In 1902, a tract of land on the opposite side of the Ohio River was purchased from the Newell family.

During the war years, much of the company's production was shifted to the production of china for our armed forces.

After the war, production returned to normal and the company reached its peak production year in 1948.

Local potters saw the need for change and the East Liverpool City Council offered ,000 in seed money to someone who would build and operate a pottery for the production of white ware.In 1889, a young bookkeeper from Steubenville, Ohio, William Edwin Wells, answered a classified newspaper advertisement and was hired to manage the books of the growing establishment. By 1897, Homer Laughlin had decided to retire to California where his son had just graduated from Stanford University. A subsidiary company, the North American Manufacturing Company was formed to develop the town, which would become Newell, West Virginia.Building lots were laid out, a water and sewer system was installed, and electric power was secured.All of this required more than a week to fire a limited amount of ware.The only way that a pottery could increase its capacity was to build more kilns.

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